“Our ongoing discussions allow us to take a deep dive into the brand,” Owen explained. In regards to monetary requirements, prospects must have a minimum liquidity of $150,000 and $500,000 in assets.Īs the process moves forward, there will be more in-depth discussions designed to educate the prospect about the brand. Additionally, as neighborhood and community engagement is a key part of Eggs Up Grill’s success, the ideal candidate is someone willing to commit to actively engaging with their local community. The ideal Eggs Up Grill franchisee possesses an entrepreneurial spirit with a passion for results and an eagerness to drive growth. So, just what does the ideal Eggs Up Grill franchisee look like? “This call is a way to see whether someone fits what we are looking for in viable candidates.” “The ultimate success of our franchisees is our success too,” Owen said. This initial call is where the prospect learns all about the brand: from the Eggs Up Grill mission and vision statement, to available markets, necessary investment and other associated costs, and the short- and long-term goals for the business. They will also gain a better understanding of Eggs Up Grill, the individuals supporting the brand, and what this experience will entail in order to ensure that the opportunity is right for them.Īccording to Eggs Up Grill’s Vice President of Franchise Development Todd Owen, the initial “high-level” introductory call, offers a chance for the Eggs Up Grill team and prospective franchisee to get to know each other. During this phone call, the prospect will walk the development team through their background, why they’re interested in Eggs Up Grill and goals for their franchise ownership.
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So, what exactly are the steps to becoming an Eggs Up Grill franchisee, and what can prospects expect from the process?Īfter a prospective franchisee shows interest in Eggs Up Grill, the franchise development team reaches out with a phone call to welcome them into the process. Once potential franchisees are introduced to the brand, the clearly-defined discovery process is designed to give them a complete evaluation of Eggs Up Grill, ensuring the concept is the right fit for them. The brand, which was acquired by WJ Partners in 2018, is focused on growing with franchisees who share the same community and hospitality values that have created a magnetic appeal for guests in neighborhoods across the Southeast.
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CEO Ricky Richardson enjoys breakfast with guests at Eggs Up Grill in Spartanburg
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That’s why Eggs Up Grill is experiencing strong growth momentum, which now includes more than 40 franchised locations across the Southeastern U.S. The breakfast, brunch and lunch concept, founded in Pawleys Island, South Carolina in 1997 was built on a commitment to provide communities a gathering place for great food and great conversation, from sunup to lunch. The smell of fresh coffee, the sound of sizzling bacon, the aroma of sweet pancakes and the joy of laughter coming from tables across a bustling dining room-a visit to Eggs Up Grill not only provides guests a delicious meal, but it’s also a warm and welcoming atmosphere and the hub of the neighborhood. The brand’s multi-layered approach sets franchise candidates on a path to success from the moment they show initial interest in the brand to opening their first Eggs Up Grill.